Basic Knowledge of Instagram Branding Ads aspects

What type of ads work best on Instagram?
Image or carousel ads are typically most successful for this goal since it’s easy to portray your message to users who are on-the-go and may be scrolling through Instagram quickly.

What is a good budget for Instagram ads?
We recommend starting with at least $5 for your budget and picking a duration over 6 days. When you start with this amount and duration, it allows our ad delivery system to find the best people for your ad. You can always cancel or pause your ad at any time.

Recommended resolution: 1080×1080.
Aspect ratio: 4:5.
Maximum duration: 2 minutes (but usually you’ll want to go shorter)
Recommended video formats include MP4 and MOV.
Max video size for all formats is 30GB.
Max video size: 4MB.
Video sound and captions are optional, but highly recommended.

All formats should be either MP4 or MOV.

https://en-gb.facebook.com/business/help/1621419411431034?id=1997185213680277&locale=en_GB

How to connect your Instagram account to your Facebook page

Step 1: Open your Facebook page and click ‘Page Settings’ in the bottom left corner

Step 2: In the left-hand menu choose Instagram and click ‘Connect Account’

Step 3: A popup will appear where you need to login to your Instagram profile and once you log in, follow the steps to convert the Instagram profile to a Business / professional profile.

Once finished you will receive a success message ‘You’ve switched to a business account on Instagram’.

Step 4: Go back to EmbedStories, and in the Accounts page and click ‘Refresh’ (if you’ve just created an account in the setup process then you can click ‘Refresh Accounts’ in the Select Source page, as shown below.)

Once the page refreshes, it will show your Instagram account in the table.

Step 5: To create your Instagram stories widget and start generating the stories just select the profile and click ‘Create widget’

That’s it.

Now your Instagram account is converted to a business account and connected with the EmbedStories platform that will start generating all your Instagram stories.

Option 2: Link Instagram account to Facebook page through the old Facebook Page interface

If you use an old Facebook Page interface, then

If you use an old Facebook Page interface, then the steps are all similar, only the navigation to the settings section defined in Step 1 is on a different position – top-right corner, as shown below:

All other steps are the same as in Option 1.

Option 3: Link Instagram account to Facebook page through the Instagram app

You can switch your Instagram account to a professional or link it to a Facebook page, by using the Instagram app interface. Here are the official tutorials:

PPC – Account have balance but not running your search ads ads?

I face one problem with my client. They have sufficient balance in ads accounts but campaigns showing zero click & zero impression etc.. I am so confused . How is this possible??

Then I tried to search this question in google and after a very hard work i found that we have changed their bid strategy so i changed that and found its the reason behind that.

So because after a long time we have paused the ads. Then google is confused to to rate them

So, Whenever you run ads after a long time and you face the same problem then do it.  

How To Do the Re-marketing?

Re-marketing is the most important aspect of every business. Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites.

It is useful with the display ads so run it with display ads search it will most useful for us. It is reminder to your viewer, who viewed your product and services in your website. For example if some users comes to our site but they didn’t purchase our product & services then through remaining we could remind them, when they goes to another website then they will see again that product ads on those website. its called re-marketing, in this situation users can again visit those product and might be purchased that.

Lets See How To Do It –

Step 1 Sing in Google Adwords ac by typing in the google ” google/adwords”

Step 2 Go to the setting and in shared library you can see “Audience Manager” click it

Step 3 You land on the Audience List then click on the plus sign and then select your categary for whom to you want to make now i m selecting “website visitor”

Step 4 Initial List size – select the incude people from the past 30 days.

Step 5 Then put the Audience Name – for ex. i m putting “technical person”

Step 6 List member – Select which person you want to target now i m selecting “visitor of a page” put the all information.

Step 7 Membership duration – put your days which you want. now i m filling 30

Step 7 Description – Add your description

and then click on the create audience and you will see the our first page complete and then generate a text same as the google search ads type. Now most important part is that we have to put the google adword tag on the particular website, which ads is ruining this tag/ code put on the website header.php selection on the website.

Step 8 Go to the “Audience Sources” and then click on the “Adword tag” and then click adword tag and then copy the Global site tag code and put it on the your website header page. then now your re marketing is ready and you can track your data in google adwords.

What is the Search And Display Ads – PPC

Launch Display Ads – How to setup this ads

Fist login google adwords then go to campaign then you see the all campaign list thereafter click on the plus sign and then click on “New Campaign” then the Campaign Type page will open and then select the campaign type and then click on the “Display Network” and then select the your campaign type then select that.

Now I’m selecting ” Website Traififc” option and then clcik on that and

Campaign subtype – select standard display campaign.

Setup details — set your website url and the click on the continue buttion.

Campaign Name — Put your marketing objective reverent campaign name.

Location —– put your targeted city.

Languages – English

Bidding — Maximize clicks. put the amount

budget — Put Daily Budget

Ad Groups Name – put your ads group name.

Audience – Put the which type audience you want to targeted.

Demographics —– in this area select the gender and age of your targeted audience.

Content Targeting —- From what a particular topic or keyword should be we targeting audience. Now click on the keywords and then enter the your keyword

Keyword Setting – select “audience show ads to people option”.

Automatic Targeting —– select the conservative automation.

Create Your Ads —- and then you land the crate ads page and now fill the image and alll information step by step.

Now at the end you learnt how to make display ad in google.

What is Search And Text Ads

Today we will discuss about the how to launch search and text Ads –

search ads – we already talk about it whenever we enter a specific keywords and google give us most rel vent services website show on the top on the google same when it shown on the Ad in green color that is called ads that is paid up ads that is called search ads.

Campaign name is most important for the tracking and uses for the other activity. Always keep campaign name your services & product for future tracking.

Networks — Where your ads shown on the there are two type network

1. Search Network – Its a google ads shown on the with ad
2. Display Network – for ex. when we search in google services and we found image with product images with full information like price that is called display network. it see on other website of google partner.

Location – Select the location by your specific location if you want then select. And if you want to select advance area then you can select the reachablity.

Language – select your local language, which you want select.

Bidding Strategy – select by your planing strategy. now your motive is more traffic then i m selecting maximum click. and fill the amount your budget.

Daily budget – put your daily budget.

Start and end dates – if you select particular date then your campaign will off your selected date. if you select none then your ads will be running until your budget is not over.

Extension – you can personalized your ads more by taking extension like site link extension, callout extension, call extension, and by clicking advance setting you can find more extension for your ads.

Set up Ad Groups – put the ads name.

Keywords – Then put your targeted keywords.

Create Ads — Then put the all information

And last we learnt how to make search text Ads in Google.

How Many Ads in Google Adwords – PPC

Introduction of Different Ads – Google Ads is the paid up services for the particular ads shown on the search engine. If you search in the google box any services and you see the “Ad” in green box that site is google search ads it is called search engine ads.

Rather than if you see the the ads on the particular website look like shoes, clothes, and many more thing its depends on which product you search before and which id you login. Its totally dependence some time website content related and sometimes you searched before any services etc. This ads called Display Ads.

How To Setup Google Ads – First go to google and type “Google Adwords” then click on the https://adwords.google.com/home and then sign in then fill the email id and password and then fill the information which google ask you.

Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That’s a lot to manage

1. Is Google AdWords free?

Yes, Google Ads (AdWords) is free to use because you don’t pay any fee for using the platform. There are tools under Google Marketing Platform[1] from Google like – Search Ads 360, Display & Video Ads 360 etc. where you need to pay a certain fee based on your total spend for using the platform.

2. How many keywords can a Google ad ad group have?

Maximum 20 Keywords Don’t add more than 20 keywords per ad group. You want to keep your ad groups tightly themed and the fewer keywords you have the better. Too many keywords leads to low click through rates and poor quality scores. And that’s because it’s difficult to have every keyword included in the Ads.

3. How do you put ads on Google?

The following is a ten-step process for advertising on Google:

1. Establish your account goals.
2. Determine your audience.
3. Conduct keyword research.
4. Set budgets and bids.
5. Build your optimal account structure.
6. Write high-performing ads.
7. Create effective landing pages.
8. Implement conversion tracking.

4. What are the three main factors that determine ad quality?

There are three main factors that make up Quality Score:

• click-through rate (CTR),
• ad relevance and.
• landing page experience

5. Why are Google ads so expensive?

One reason your Google ads have gotten so expensive is because of wrong timing. Get on the time report tab and see which times each day are not producing great results and are costing more money than you are prepared to spend. … To solve this, set up ads targeting places in specific time zones.

6. Is Google AdWords better than Facebook ads?

Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. … When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.

7. How many Google ads should I run?

I normally test from two to five ads at a time. If you want to run 120 ads, that’s going to take a lot more creativity and planning, but it might be the right move in some cases. If you want to be more aggressive but less sure of your data, you can judge ads after only 50 or 75 clicks

8. How do I run a successful Google AdWords campaign?

How to Run an Effective Google Ads Campaign

1. Step 1: Understand What Ads Is For. …
2. Step 2: Research and Understand Your Target Audience. …
3. Step 3: Have a Specific Goal for Each Campaign, and Don’t Combine Them. …
4. Step 4: Create a Targeted Landing Page for Your Ad. …
5. Step 5: Create Lots of Versions of the Ad Copy.

9. How do you calculate cost per click?

Average cost–per–click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost–per–click (actual CPC), which is the actual amount you’re charged for a click on your ad.

What is Local Lead? How it is Importance for SEO

First we all need to understand local seo. Lets discuss about it.

Definition of Local SEO – Local SEO is an effective way to market your business online.

Through local SEO you can drive a lead through the local area, local area means particular city, particular country particular area. From local search you can target your area audience by local seo. for ex. if you have a restaurant and in that cases usually your city people will be come to their. so you need to targeted your local area. That cases local seo will help to your business.

Uses of Local SEO – It helps business promote their products and services to local customers at the exact time they’re looking for them.

Local search is the use of specialized internet search engines that allow users to submit geographically constrained searches against a structure database of local business listings.

A search that includes a location modifier, such as address, is an explicit local search.

practically do it – Go to Google and search a product and services name which you want, Now a ma searching a recipe name that name is pavbhaji

So Now you seeing some addresses of pavjabi restaurant or shop which you provide you best pavbhaji on particular location. That is local business which google provide you. And you can find particular shop address by google business. For example if your write particular services provider name in google and google show you look like above image that google local business. for example write asha seo tips you will see in the right handed side address about her services that is Google business.

How to Add your Business in Google —-

write a Google search box ” business Google” and then click on your business on google. And Then start now and fill the all information about your business. And Always use your business address in your website if both will be same then google soonly considered your local listing on google so always it considered same address on the website every footer page.

How To Check Your Bushiness address in the Google or not

First go to google and open to moz and login and then go to moz local and click on check my business listing then write your business name and fill postal code and then click on check then you can check.

What is Importance of Building content for SEO

As we all know that in SEO, content is the backbone of your business. So if you want to get real traffic for your website or business then make sure your content must should be unique. Now today we dicusses about the importance of building content for SEO.

Building Content for SEO

• If your website don’t have good content you will lost in Google.
• In order to understand what is going on your website.

• Google must have some information

>Keywords – Before this we already seen that how to choose important keywords.

>Content – Now we need to make sure about the content around that keywords.

• Writing content for keywords means not fill whole the page some keywords.
• In past few marketers use this technique like keywords density title tag etc. to win in particlar search terms
• Search engine are enough smart who understand the relationship between words and phrases.
• So trying to enforce keywords are naturally isn;t going to help you
• Even negatively impet your efforts.
• So when you build your content keep in mind there is no magic no of words.

Most Value: Build out information that bring out most value to your users.

How To Search & Analysis Keywords for SEO

What is keywords? Is this question is wondering your mind? Now understand easily what is there importance in business & services. In a simple way keywords are the words and phrase that interent users type into search box of a search engine, such as Google, to find what website that match what are looking.

Important of keywords: Keywords are very important for every business website as they drive targeted web traffic to your business for free.

Let’s see how to plan keywords for your business

1. Through Google : It is best way to plan your keywords by think like your users. And then search the your keywords in the google. And google will give you bunch or more suggestion by your intelligence data base what are you searching. Then you can analysis and find your keyword and always use long tail keywords for your niche.

2. Use Google Tool ( Google Adwords) : write in search box “google adword” and then Sing up in Google adwords and then go to setting >planing> keyword planner and then fill the information and get keywords ideas. You will see there way to find keyword ideas here the ways to find keywords:

Find new keywords And Get Search Volume Data

A. Search for new keywords using a phrase, website or category

B. Get Search Volume data and trends

C. Multiply keyword lists to get new keywords

A & B is simple way to put your website or phrase, and then google gives you keywords ideas. I’m explaining with you “Multiply keyword lists to get new keywords. It is useful if you dont have any ideas for keywords then use it.

How To Do it:-

Step 1 click on the muliply keyword lists to get new keywords

step 2 Then you see to boxes then fill the word by break for example:

List 1 List 2 List 3

Used Cars in India

Old Vehicles in gujarat

Classic Motors in Ahmadabad

Then multiple all list if you have want long tail keywords. then click on the Get search volume and then you find the list of multiplication of keywords and then used it.