Basic PPC – Page Per Click

How to Login in ppc, I means when you starts the client ads then first click on the

>>> Google Adwords in the Google

>>  Then ads login the and manage the ads

 

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How to Add Code for Lead Tracking in PPC

Step – 1
Go to Tool > Click on conversion
Then click on right side plus sign

Step – 2
Then Choose Website > click on lead > Then enter Conversion name > then click on Chose don’t use a value for this conversion

Step – 3
Then click on the tag setup> Install the tag yourself
and copy the Html code
and also copy Event snippet> Page load> code

Then last put this code  in the website head.

How do you create a good internal link structure

Link building is the root off SEO

without it we can’t move on top ranking and don’t spread our business. So internal link structure look like will vary depending on our underlying goals. But some elements should always be the same:
1. Maintain a shallow click-depth – If possible, keep each page accessible within two to three clicks from the home page, or use breadcrumbs, tag clouds, and internal search to facilitate ease of use on more complicated websites.

Include links in your pages’ main content – There are two types of internal links: navigational and contextual. Navigational links include links in your header, footer, and navigation bars to help users find other pages within the same domain as search engines crawl your website. Contextual links—which is what we’re talking about in this article—appear in your pages’ content and they have higher SEO value.

Include keywords in your anchor text – Including keywords in your anchor text shouldn’t be a problem if you’re already creating highly-optimized content. Also, remember to give image links alt attributes that include keywords (these act like anchor text for text links).

Maintain a reasonable number of links on each page – This both aids user readability and helps you avoid getting flagged as spam. Also, remember that if you point to the same URL multiple times on the same page, priority is given to the first anchor text and the subsequent anchors are relatively inconsequential.

Make sure every important page is linked – Search engines can often find orphan pages—pages that aren’t linked to by any other page—but users can’t. Depending on the nature of these pages, you may choose to delete them, link out to them or block them from indexation.

Provide additional, helpful information to your visitors.
Help Google and other search engines crawl your website faster.

Increase traffic to high-converting but low-traffic pages, such as product pages.

Promote pages that are stuck on page 2 of SERPs

Improve rankings for high, mid, or low search-volume keywords.

What does ‘long-tail’ keyword really mean?

In this topic, we would like to say to that the theory of long tail keyword is that the defination of long tail keywords is not sysnonymous with the number of the words typed into the search qurey, but rather the search volume they produce. Many professionals mistakenly believe that long tail keywords are defined by the number of words that are used in a particular search qurey. But this kind of thinking is technically worng.

This is a common misconception that long tail keywords represent the number of words used in the phrase. The bulk of searches people type into Google are specific and tailored precisely to what the user is looking to find. Because of this the search volum is ususally a lot lower.

Basic HTML

First we have to know about the HTML. So we can say html is the basic as well as primary and most important language of website designing.

With the HTML you can create the your own website.

HTML is started form to head and end with the Body.

Head tag contain the h1 tag, meta description, keywords and etc..

Rather than in Body part paragraph is contain. We can not see the content in the website which contain the head tag it is only visible on the view mode but body tag we can see at the website like as a users.

<html>
<head>
<title>Page Title</title>
</head>
<body>

<h1>This is a Heading</h1>
<p>This is a paragraph.</p>

</body>
</html>

PPC – Pay Per Click

PPC is the part of Digital Marketing. PPC stands for pay per click, a model of internet marketing in which advertiser pay a amount each time one of their ads is clicked. Essentially it is a way of buying visits to your website, rather than attempting to earn those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword ” buy best women cloth” our ad might show up in the very top spot on the google result page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small amount. When ppc is working correctly, the fee is trivial because the visit is worth more than what you pay for it.

Question form my side

How google works on ppc in case some keywords same bids are advertiser is paying this situation which keyword is perform?

What is Google Ads?

Google Ads formally known as Google Adwords is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on google’s search engine and other google properties.
Google Ads operates on a pay per click model, in which users bid on keywords and pay for each click on their advertisments. Every time a search is initiated, more specially, who gets to appear on the page is based on the advertiser’s Ad Rank, a metric calculated by multiplying two key factors –
1. CPC Bid (Cost per Click) the highest amount an advertiser is willing to spend
2. Quality Score a value that takes into account your click through rate, relevance, and landing page quality).

This system allows wining advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction.

How AdWords Works

 

Digital Marketing

Digital Marketing – digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Paid Search – Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked.

Search Engine Optimization – Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.