What is Canonical Links – SEO

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.

when search engines crawl many URLs with identical (or very similar) content, it can cause a number of SEO problems. First, if search crawlers have to wade through too much duplicate content, they may miss some of your unique content. Second, large-scale duplication may dilute your ranking ability.

The problem is that we, as humans, tend to think of a page as a concept, such as your homepage. For search engines, though, every unique URL is a separate page.

For example, search crawlers might be able to reach your homepage in all of the following ways:

To a human, all of these URLs represent a single page. To a search crawler, though, every single one of these URLs is a unique “page.” Even in this limited example, we can see there are five copies of the homepage in play. In reality, though, this is just a small sample of the variations you might encounter.

 

Its post not fully completed. I will  comeback with whole information…

 

 

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What is social media marketing(SMM)? – Digital Marketing

Social Media Marketing is form of Internet Marketing where we can create billion of content images, videos and many more thing we can user through that we can engage our customer.What is social media marketing(SMM)?

Social media is the that service that trough we can sell our services, product and information to consumer and also take information from their platform. It a huge platform to us. Lets explain through live example like we all use Facebook, twitter and many social site. You usually seen the many post in your time line site Amazon, filpkart, and factory club and many more site event post. If you click that ads you will redirect those site. All the activities comes in the process called social media marketing.

All in one the main aim of these advertismet is that attract the more customer. These strategy also use blogger to get more traffic.

 

What is PDF Submission in SEO – Off Page SEO

PDF Submission is a service that provides maximum visibility to one’s website through promotion and getting instant links. It is the best resources for seo to create a backlinks. And also more effective to content marketing to promote a content and company information. We can use in PDF images.

PDF submission is very important for SEO. You can create a PDF brochure for your website and promote it. The PDF should be search engine optimized for better results. PDF can be optimized the same way as HTML pages.

Benefits:
1. Generate traffic from file sharing website
2. Link Diversity
3. Instant Search Engine improved Rankings
4. Improve Search Engine Traffic
5. PDF files are easy to create

How to Do PDF Submission

Write your article in MS Word. Use heading tags. The title and article body should contain your keywords. You can place your images and give alt tag. You can give hyperlinks for your keywords.

The PDF should be created in text format. Don’t use Photoshop, since it will create an image file. Search engines cannot read image files. They can read text based PDF. Convert your word document into PDF. Upload it to your website or other PDF sharing sites.

  • Write your article in text file with MS Word.
  • Convert into PDF.
  • Upload to PDF sharing sites.
  1. Signup the account
  2. Click on UP load the file and select them
  3. then put the tilte and description, tag and etc fill the all information
  4. Then click on the published.

What is Press Release And How to Use it in SEO – Off page SEO

What is Press Release

Press Release is the information which we provides our user to know about the company activities like new product launch in the markets, any discount is company give you the users, and any achievement is company acquired these types of all news company give to the user through the press release that another name is “news”. Press releases are most important to promote your business or websites. So company submit these information to the press resale site.

How to Do press release 
1. Go to google and types press release submission website
2. Then create a account
3. Click on the the submit press release
4. Fill the all information as per forms

Other SEO benefits that come from a press release include:

  • Natural links from outside sources — builds back links and site authority
  • Visibility
  • Brand / Name recognition
  • Referral traffic

PPC(Pay Per Click) – Digital Marketing

PPC stands for pay per click. It is the part of Digital marketing. As we can understand through the name pay for the click. Exactly PPC means a advertiser have to pay to google at the your ongoing ads if any user click on the your ads that activity called PPC.

Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “asha seo tips,” our ad might show up in the very top spot on the Google results page.

When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay 30 Rs. for a click, but the click results in a 300 Rs. sale, then we’ve made a hefty profit.

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

 

 

What is Local SEO?

Local SEO refers to those outcomes gets from the Google, which users search in the particular area(local). Like I search “best suite in burari” in that case google gives you result from the your local area shop information as a you want to see in burari,  so google give you best suite shop in burari. This process called Local SEO.

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.

Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

How to make your website more local friendly.

  1. Google Places for Business – This is the very first thing you should do.Claim your Google Places for Business page and make sure your contact information, opening hours, address and contact details are complete. In fact make sure the entire profile is fully complete.
  2. Google+ Local –  You will then need to link your Google Places page to a Google+ Local page. This page is more focused on social interaction. It can feature reviews, information about the restaurant, images and posts, plus users will be able to access images, videos and comments.

What is Infographic And How to Use it – Off Page SEO

Info-graphic – As we can understand this word.Its contain two words Info + Graphic. Info instate Information about something about. And Graphic means Any information is represent in the form of graphic like chart, shape, diagram etc. All about that info-graphic means any information represent in the form of graphic that process is called info-graphic

## Info-graphic Purpose in the SEO:
In SEO it has prominat purpose.
We use infographic in other site for draw the our information to the users.
It can be create in the crowal draa and photoshop etc.
Always use copyright images in your info graphic