Digital Marketing – Concept, And Works Theory Concept

Last blog I discussed the digital marketing strategy, in this blog I want to explain what is this and how its works and why we need digital marketing.

Everyone has a one big question what is digital marketing?  So here is the easy and simple way explanation what is this –

Digital marketing is a process, is a method by which we attract the customer to our website, to our App, to our business and we will do brand awareness  as well as we will to lead generate for business and business development with the help of digital marketing.

So you can also say that digital marketing is marketing strategy to promote business online  for brand awareness and business development.

Now question is arises in mind why we do it?

It is a marketing strategy to connect with our customers, users, so that our company can do brand awareness ,  So that we can create awareness of our products, services, etc. Through that we can do business effective way and increase a client…

11-sep-2018

Why digital marketing?
1. High Reach
2. Better Targeting
3. Cost Effective
4. High Engagemnt
5. Better ROI(Return Of Investment)

Note_ Highest Digital Marketing Users in China and then India thereafter usa, Brazil and globally internet users is 4.1 billion.

Audience Targeting & Segmentation
1. We can target the our business as per our requirement like specific country, city even by specific area.
2. We can target users for personal info like if we want to target for the particular ads for the only who are the specific age , specific married person or not it is the big opportunity for the digital marketers.\
3. We also can target for Professsional info as above we want target for the spefic professional info like if i want to target only collage professer people so we can choose as per our target audience.
4. Interest – 4. Interest – If we have a any interest we can target those audience who has already have same interest through the social media platform not matter how i am and what i do. So if you interest the particular interest then same interest company will show you same interest ads show you.
5. Behavior –
6. Re-targeting

Next i will do it tomorrow  with full post….

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Google Basic Algorithm for SEO – PageRank Algorithm

This is the Google first basic algorithm for SEO prospects, Which looks at link between page to determine their relevance and importance.

It was named after “Larry Page”, Co founder of google.

Ex. I am offering service like seo tips and many of the user like our service and they also recommended other to me for the best seo tips and so after we see more of people build with us that case our popularity is increase, value increase, quailty increase and trust increase then at that time our page rank will bi higher. so here is the logic of Google algorithms.

In the internet all the website are connected to each other one way to another way. it is called backlink…  Or Any website referring to another website it is called backlinks

PageRank Details

  • Default pagerank for any page is 0.15 internally.
  • Toolbaar page rank page(0-10)
  • Real Page rank is calculated based on number of pages in index, Which cab be 0.15 to Trillions.
  • As or march 7th 2016, Google has discontinued showing pagerank visibility is any toolbar.
  • Alternative to know old page rank here – http://www.prchecker.info

Alternatives to PageRank

  • Moz metrics – Moz Toolbar offers metrics like DA(Domain Authority), PA(Page Authority ) to measure the ranking factors.
  • Majestic Metrics – MajesticSEO offers Trust to analyze quality of site.
  • Ahrefs Metrics – This tool provide the calculate link value of the page.

 

 

 

 

URL Redirecting Techniques

First we have to understand what is redirection, As we know redirection is the process of forwarding one URL to a different URL. A redirect is a way to send both users and search engine to a different URL from the one they originally requested. The three most commonly used redirect are 301,303 and meta refresh.

Types of Redirects

  • 301, “Moved Permanently”—recommended for SEO
  • 302, “Found” or “Moved Temporarily”
  • Meta Refresh

301: – A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect.

302: – Some of Google’s employees have indicated that there are cases where 301s and 302s may be treated similarly, but our evidence suggests that the safest way to ensure search engines and browsers of all kinds give full credit is to use a 301 when permanently redirecting URLs

Meta Refresh :- Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique.

We will discusses these topic latter…. fdf

 

What is Canonical Links – SEO

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.

when search engines crawl many URLs with identical (or very similar) content, it can cause a number of SEO problems. First, if search crawlers have to wade through too much duplicate content, they may miss some of your unique content. Second, large-scale duplication may dilute your ranking ability.

The problem is that we, as humans, tend to think of a page as a concept, such as your homepage. For search engines, though, every unique URL is a separate page.

For example, search crawlers might be able to reach your homepage in all of the following ways:

To a human, all of these URLs represent a single page. To a search crawler, though, every single one of these URLs is a unique “page.” Even in this limited example, we can see there are five copies of the homepage in play. In reality, though, this is just a small sample of the variations you might encounter.

 

Its post not fully completed. I will  comeback with whole information…

 

 

What is social media marketing(SMM)? – Digital Marketing

Social Media Marketing is form of Internet Marketing where we can create billion of content images, videos and many more thing we can user through that we can engage our customer.What is social media marketing(SMM)?

Social media is the that service that trough we can sell our services, product and information to consumer and also take information from their platform. It a huge platform to us. Lets explain through live example like we all use Facebook, twitter and many social site. You usually seen the many post in your time line site Amazon, filpkart, and factory club and many more site event post. If you click that ads you will redirect those site. All the activities comes in the process called social media marketing.

All in one the main aim of these advertismet is that attract the more customer. These strategy also use blogger to get more traffic.

 

What is PDF Submission in SEO – Off Page SEO

PDF Submission is a service that provides maximum visibility to one’s website through promotion and getting instant links. It is the best resources for seo to create a backlinks. And also more effective to content marketing to promote a content and company information. We can use in PDF images.

PDF submission is very important for SEO. You can create a PDF brochure for your website and promote it. The PDF should be search engine optimized for better results. PDF can be optimized the same way as HTML pages.

Benefits:
1. Generate traffic from file sharing website
2. Link Diversity
3. Instant Search Engine improved Rankings
4. Improve Search Engine Traffic
5. PDF files are easy to create

How to Do PDF Submission

Write your article in MS Word. Use heading tags. The title and article body should contain your keywords. You can place your images and give alt tag. You can give hyperlinks for your keywords.

The PDF should be created in text format. Don’t use Photoshop, since it will create an image file. Search engines cannot read image files. They can read text based PDF. Convert your word document into PDF. Upload it to your website or other PDF sharing sites.

  • Write your article in text file with MS Word.
  • Convert into PDF.
  • Upload to PDF sharing sites.
  1. Signup the account
  2. Click on UP load the file and select them
  3. then put the tilte and description, tag and etc fill the all information
  4. Then click on the published.

What is Press Release And How to Use it in SEO – Off page SEO

What is Press Release

Press Release is the information which we provides our user to know about the company activities like new product launch in the markets, any discount is company give you the users, and any achievement is company acquired these types of all news company give to the user through the press release that another name is “news”. Press releases are most important to promote your business or websites. So company submit these information to the press resale site.

How to Do press release 
1. Go to google and types press release submission website
2. Then create a account
3. Click on the the submit press release
4. Fill the all information as per forms

Other SEO benefits that come from a press release include:

  • Natural links from outside sources — builds back links and site authority
  • Visibility
  • Brand / Name recognition
  • Referral traffic