PPC – Pay Per Click

PPC is the part of Digital Marketing. PPC stands for pay per click, a model of internet marketing in which advertiser pay a amount each time one of their ads is clicked. Essentially it is a way of buying visits to your website, rather than attempting to earn those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword ” buy best women cloth” our ad might show up in the very top spot on the google result page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small amount. When ppc is working correctly, the fee is trivial because the visit is worth more than what you pay for it.

Question form my side

How google works on ppc in case some keywords same bids are advertiser is paying this situation which keyword is perform?

What is Google Ads?

Google Ads formally known as Google Adwords is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on google’s search engine and other google properties.
Google Ads operates on a pay per click model, in which users bid on keywords and pay for each click on their advertisments. Every time a search is initiated, more specially, who gets to appear on the page is based on the advertiser’s Ad Rank, a metric calculated by multiplying two key factors –
1. CPC Bid (Cost per Click) the highest amount an advertiser is willing to spend
2. Quality Score a value that takes into account your click through rate, relevance, and landing page quality).

This system allows wining advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction.

How AdWords Works

 

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Digital Marketing

Digital Marketing – digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Paid Search – Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked.

Search Engine Optimization – Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.

Google Algorithm Update

1. Google Hummingbird Update – Hummingbird is the name of the new search platform that google is using as of sep 2013. Hummingbird is playing more attention to each word in a query. The goal is that pages matching the meaning do better. When we search and come back with answers. It’s called “Hummingbird”. Google hummingbird is designed to apply the meaning technology to billions of pages from across the web.

Search Algorithm – That is a technical term for what we can think of as a recipe that google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

Modern Broken Link Building Steps

We can find the broken link site and contact to the owner and we can do small favor of pointing out a broken link. and we can find the replacement link when appropriate. this tactic relies on the principal of reciprocity.

Bulk is better – There is one key to broken link building. In this tactics we like send email outreach or some other types of promotion. broken link building doesn’t get an amazing success rate. We will get around 5 to 10 links for every 100 emails we send.

Some Broken Link Checker Tools
1. Check My Links Chrome extension – Through this tool we can esaliy find the broken link from the website.
2. Domain hunter plus –

What is social media marketing(SMM)? – Digital Marketing

Social Media Marketing is form of Internet Marketing where we can create billion of content images, videos and many more thing we can user through that we can engage our customer.What is social media marketing(SMM)?

Social media is the that service that trough we can sell our services, product and information to consumer and also take information from their platform. It a huge platform to us. Lets explain through live example like we all use Facebook, twitter and many social site. You usually seen the many post in your time line site Amazon, filpkart, and factory club and many more site event post. If you click that ads you will redirect those site. All the activities comes in the process called social media marketing.

All in one the main aim of these advertismet is that attract the more customer. These strategy also use blogger to get more traffic.

 

What is Infographic And How to Use it – Off Page SEO

Info-graphic – As we can understand this word.Its contain two words Info + Graphic. Info instate Information about something about. And Graphic means Any information is represent in the form of graphic like chart, shape, diagram etc. All about that info-graphic means any information represent in the form of graphic that process is called info-graphic

## Info-graphic Purpose in the SEO:
In SEO it has prominat purpose.
We use infographic in other site for draw the our information to the users.
It can be create in the crowal draa and photoshop etc.
Always use copyright images in your info graphic