What is Local Lead? How it is Importance for SEO

First we all need to understand local seo. Lets discuss about it.

Definition of Local SEO – Local SEO is an effective way to market your business online.

Through local SEO you can drive a lead through the local area, local area means particular city, particular country particular area. From local search you can target your area audience by local seo. for ex. if you have a restaurant and in that cases usually your city people will be come to their. so you need to targeted your local area. That cases local seo will help to your business.

Uses of Local SEO – It helps business promote their products and services to local customers at the exact time they’re looking for them.

Local search is the use of specialized internet search engines that allow users to submit geographically constrained searches against a structure database of local business listings.

A search that includes a location modifier, such as address, is an explicit local search.

practically do it – Go to Google and search a product and services name which you want, Now a ma searching a recipe name that name is pavbhaji

So Now you seeing some addresses of pavjabi restaurant or shop which you provide you best pavbhaji on particular location. That is local business which google provide you. And you can find particular shop address by google business. For example if your write particular services provider name in google and google show you look like above image that google local business. for example write asha seo tips you will see in the right handed side address about her services that is Google business.

How to Add your Business in Google —-

write a Google search box ” business Google” and then click on your business on google. And Then start now and fill the all information about your business. And Always use your business address in your website if both will be same then google soonly considered your local listing on google so always it considered same address on the website every footer page.

How To Check Your Bushiness address in the Google or not

First go to google and open to moz and login and then go to moz local and click on check my business listing then write your business name and fill postal code and then click on check then you can check.

What is Importance of Building content for SEO

As we all know that in SEO, content is the backbone of your business. So if you want to get real traffic for your website or business then make sure your content must should be unique. Now today we dicusses about the importance of building content for SEO.

Building Content for SEO

If your website don’t have good content you will lost in Google.
In order to understand what is going on your website.

Google must have some information

>Keywords – Before this we already seen that how to choose important keywords.

>Content – Now we need to make sure about the content around that keywords.

Writing content for keywords means not fill whole the page some keywords.
In past few marketers use this technique like keywords density title tag etc. to win in particlar search terms
Search engine are enough smart who understand the relationship between words and phrases.
So trying to enforce keywords are naturally isn;t going to help you
Even negatively impet your efforts.
So when you build your content keep in mind there is no magic no of words.

Most Value: Build out information that bring out most value to your users.

How To Search & Analysis Keywords for SEO

What is keywords? Is this question is wondering your mind? Now understand easily what is there importance in business & services. In a simple way keywords are the words and phrase that interent users type into search box of a search engine, such as Google, to find what website that match what are looking.

Important of keywords: Keywords are very important for every business website as they drive targeted web traffic to your business for free.

Let’s see how to plan keywords for your business

Through Google : It is best way to plan your keywords by think like your users. And then search the your keywords in the google. And google will give you bunch or more suggestion by your intelligence data base what are you searching. Then you can analysis and find your keyword and always use long tail keywords for your niche.

2. Use Google Tool ( Google Adwords) : write in search box “google adword” and then Sing up in Google adwords and then go to setting >planing> keyword planner and then fill the information and get keywords ideas. You will see there way to find keyword ideas here the ways to find keywords:

Find new keywords And Get Search Volume Data

A. Search for new keywords using a phrase, website or category
B. Get Search Volume data and trends
C. Multiply keyword lists to get new keywords

A & B is simple way to put your website or phrase, and then google gives you keywords ideas. I’m explaining with you “Multiply keyword lists to get new keywords. It is useful if you dont have any ideas for keywords then use it.

How To Do it:-

Step 1 click on the muliply keyword lists to get new keywords

step 2 Then you see to boxes then fill the word by break for example:

List 1 List 2 List 3

Used Cars in India

Old Vehicles in gujarat

Classic Motors in Ahmadabad

Then multiple all list if you have want long tail keywords. then click on the Get search volume and then you find the list of multiplication of keywords and then used it.

Google Basic Algorithm for SEO – PageRank Algorithm

This is the Google first basic algorithm for SEO prospects, Which looks at link between page to determine their relevance and importance.

It was named after “Larry Page”, Co founder of google.

Ex. I am offering service like seo tips and many of the user like our service and they also recommended other to me for the best seo tips and so after we see more of people build with us that case our popularity is increase, value increase, quailty increase and trust increase then at that time our page rank will bi higher. so here is the logic of Google algorithms.

In the internet all the website are connected to each other one way to another way. it is called backlink… Or Any website referring to another website it is called backlinks

PageRank Details

Default pagerank for any page is 0.15 internally.
Toolbaar page rank page(0-10)
Real Page rank is calculated based on number of pages in index, Which cab be 0.15 to Trillions.
As or march 7th 2016, Google has discontinued showing pagerank visibility is any toolbar.
Alternative to know old page rank here – http://www.prchecker.info

Alternatives to PageRank

Moz metrics – Moz Toolbar offers metrics like DA(Domain Authority), PA(Page Authority ) to measure the ranking factors.
Majestic Metrics – MajesticSEO offers Trust to analyze quality of site.
Ahrefs Metrics – This tool provide the calculate link value of the page.

URL Redirecting Techniques

First we have to understand what is redirection, As we know redirection is the process of forwarding one URL to a different URL. A redirect is a way to send both users and search engine to a different URL from the one they originally requested. The three most commonly used redirect are 301,303 and meta refresh.

Types of Redirects

301, “Moved Permanently”—recommended for SEO
302, “Found” or “Moved Temporarily”
Meta Refresh

301: – A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect.

302: – Some of Google’s employees have indicated that there are cases where 301s and 302s may be treated similarly, but our evidence suggests that the safest way to ensure search engines and browsers of all kinds give full credit is to use a 301 when permanently redirecting URLs

Meta Refresh :- Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique.

We will discusses these topic latter…. fdf

What is Canonical Links – SEO

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.

when search engines crawl many URLs with identical (or very similar) content, it can cause a number of SEO problems. First, if search crawlers have to wade through too much duplicate content, they may miss some of your unique content. Second, large-scale duplication may dilute your ranking ability.

The problem is that we, as humans, tend to think of a page as a concept, such as your homepage. For search engines, though, every unique URL is a separate page.

For example, search crawlers might be able to reach your homepage in all of the following ways:

To a human, all of these URLs represent a single page. To a search crawler, though, every single one of these URLs is a unique “page.” Even in this limited example, we can see there are five copies of the homepage in play. In reality, though, this is just a small sample of the variations you might encounter.

Its post not fully completed. I will comeback with whole information…

What is PDF Submission in SEO – Off Page SEO

PDF Submission is a service that provides maximum visibility to one’s website through promotion and getting instant links. It is the best resources for seo to create a backlinks. And also more effective to content marketing to promote a content and company information. We can use in PDF images.

PDF submission is very important for SEO. You can create a PDF brochure for your website and promote it. The PDF should be search engine optimized for better results. PDF can be optimized the same way as HTML pages.

Benefits:
1. Generate traffic from file sharing website
2. Link Diversity
3. Instant Search Engine improved Rankings
4. Improve Search Engine Traffic
5. PDF files are easy to create

How to Do PDF Submission

Write your article in MS Word. Use heading tags. The title and article body should contain your keywords. You can place your images and give alt tag. You can give hyperlinks for your keywords.

The PDF should be created in text format. Don’t use Photoshop, since it will create an image file. Search engines cannot read image files. They can read text based PDF. Convert your word document into PDF. Upload it to your website or other PDF sharing sites.

Write your article in text file with MS Word.
Convert into PDF.
Upload to PDF sharing sites.

Signup the account
Click on UP load the file and select them
then put the tilte and description, tag and etc fill the all information
Then click on the published.

What is Press Release And How to Use it in SEO – Off page SEO

What is Press Release

Press Release is the information which we provides our user to know about the company activities like new product launch in the markets, any discount is company give you the users, and any achievement is company acquired these types of all news company give to the user through the press release that another name is “news”. Press releases are most important to promote your business or websites. So company submit these information to the press resale site.

How to Do press release
1. Go to google and types press release submission website
2. Then create a account
3. Click on the the submit press release
4. Fill the all information as per forms

Other SEO benefits that come from a press release include:

Natural links from outside sources — builds back links and site authority
Visibility
Brand / Name recognition
Referral traffic

What is Local SEO?

Local SEO refers to those outcomes gets from the Google, which users search in the particular area(local). Like I search “best suite in burari” in that case google gives you result from the your local area shop information as a you want to see in burari, so google give you best suite shop in burari. This process called Local SEO.

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.

Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

How to make your website more local friendly.

Google Places for Business – This is the very first thing you should do.Claim your Google Places for Business page and make sure your contact information, opening hours, address and contact details are complete. In fact make sure the entire profile is fully complete.
Google+ Local – You will then need to link your Google Places page to a Google+ Local page. This page is more focused on social interaction. It can feature reviews, information about the restaurant, images and posts, plus users will be able to access images, videos and comments.

Local Business Directories – Off Page SEO

Usually Customers search Google for information on local services, inevitably a large portion of them find their way to a local business directory. Many of these directories not only have substantial brands/marketing budgets to drive traffic, but they also do well in organic search rankings for important search terms.

More important is that links to your site and mentions of your business (aka “Local Citations”) can help your site rank well in both “national” organic search as well as in the Google Places results.

So with this in mind, we thought it would be helpful to provide a list of the best local business directories for your SEO efforts.

Component of fill-up form:-

Each time you create a structured local business listing, whether at Google, Facebook, Yelp, or elsewhere, you’ll be filling out a form with a specific set of fields:

Business name/title
Address
Phone number
Website URL
Categories
Description
Tagline
Social profiles
Images
Additional media
Alternate phone numbers
Fax number
Certifications
Brands carried
Payment forms accepted
Attributes