PPC – Pay Per Click

PPC is the part of Digital Marketing. PPC stands for pay per click, a model of internet marketing in which advertiser pay a amount each time one of their ads is clicked. Essentially it is a way of buying visits to your website, rather than attempting to earn those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword ” buy best women cloth” our ad might show up in the very top spot on the google result page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small amount. When ppc is working correctly, the fee is trivial because the visit is worth more than what you pay for it.

Question form my side

How google works on ppc in case some keywords same bids are advertiser is paying this situation which keyword is perform?

What is Google Ads?

Google Ads formally known as Google Adwords is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on google’s search engine and other google properties.
Google Ads operates on a pay per click model, in which users bid on keywords and pay for each click on their advertisments. Every time a search is initiated, more specially, who gets to appear on the page is based on the advertiser’s Ad Rank, a metric calculated by multiplying two key factors –
1. CPC Bid (Cost per Click) the highest amount an advertiser is willing to spend
2. Quality Score a value that takes into account your click through rate, relevance, and landing page quality).

This system allows wining advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction.

How AdWords Works



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