Digital Marketing

Digital Marketing – digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Paid Search – Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked.

Search Engine Optimization – Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.

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