1. Google Hummingbird Update – Hummingbird is the name of the new search platform that google is using as of sep 2013. Hummingbird is playing more attention to each word in a query. The goal is that pages matching the meaning do better. When we search and come back with answers. It’s called “Hummingbird”. Google hummingbird is designed to apply the meaning technology to billions of pages from across the web.
Search Algorithm – That is a technical term for what we can think of as a recipe that google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.